Media & Interviews

E105: Systems That Save You—How to Stop Hustling and Start Scaling with Ariana Refsdal

Are you drowning in DMs, forgetting emails, or recreating the wheel every single time you get a new order? You're not lazy—you're just overloaded. In this episode, we’re pulling back the curtain on what it really takes to create systems that support your creativity instead of stifling it.

I'm joined by Ariana Refsdal, operations strategist and the "ops bestie" every creative entrepreneur needs. We talk about why so many business owners resist structure, how to implement supportive systems without losing your flow, and the real reason why outsourcing might be the smartest (and most aligned) move you make this year.

  • How to systematize without selling your soul

  • What to do today if you blow up overnight

  • Why automation isn't the enemy—and how it can help you sleep

  • The subtle mindset shifts that move you from reactive to ready

Whether you're a baker, brand strategist, or somewhere in between, this episode will change how you approach your business behind the scenes.

Listen to the whole episode on Apple Podcasts and visit Kimberly’s website.

Ariana Refsdal on wealth mindset, international travel, and Big Santa Energy

Episode Summary:

In this episode, you’ll hear how Ariana:

⚡️ Creates offers that feel exciting and in alignment with her goals

⚡️ Intentionally takes on projects that let her travel simultaneously

⚡️ Builds supportive relationships with other business owners

About Ariana:

Ariana is a Certified Online Business Manager and Aligned Business Strategist who specializes in creating structure out of chaos. Her approach centers around enhancing existing processes through organization, optimization, and automation. She does this while simultaneously identifying what is happening under the surface that needs to be improved on, in order for the business to thrive and feel deeply fulfilling. Whether you need strategy consultations, targeted projects to elevate a specific aspect of the business, or continuous Online Business Manager support, Ariana has you covered.

Listen to the whole episode on Apple Podcasts.

47 | Creating Structure Out of Chaos with Ariana Refsdal

Ariana creates structure out of chaos. Her passion is taking a business that is taking on water, and the CEO is struggling to stay on top of everything and turning it into a calm, well-oiled machine. Ariana’s analytical, list-oriented brain beautifully complements her client's visionary and creative endeavors.

Ariana offers services ranging from strategy consultations, short-term projects to elevate a specific aspect of the business or ongoing online business manager support.

Listen and learn about how Ariana helps business owners go from point A to point B. Your business is more than a to-do list, but one that includes desires and vision that becomes the fuel for overall growth.

Listen to the whole episode on Apple Podcasts and visit Dani’s website.